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I'm Liv, shaping AI-powered communications, brand and marketing that prevent crises and drive business growth.
Senior Communications Leader | Brand Strategy | Integrated Marketing | Crisis Management
Strategic Vision
I turn user insight into clear direction, shared vision, and strategic advantage for global enterprises.
Predictive Intelligence
I build AI-powered systems that detect crises 72 hours early, turning communications into a competitive weapon.
Leadership
I foster collaboration and empower teams to reach their full potential through operational excellence.
Hi, my name is Liv
I architect "communications operating systems" that are data-driven, commercially focused, and geopolitically fluent. I specialize in designing the global-to-regional integration plans, measurement frameworks, and cross-functional (Legal, Finance, Ops) governance that a complex enterprise needs to speak with one voice.
I am a proven crisis commander. I personally built and led this system's ultimate stress test: the entire global response to the Germanwings 9525 tragedy. I managed all C-suite advisory, multi-national coordination, and cross-functional alignment to protect the Lufthansa Group's reputation.
This expertise in building robust, crisis-proof frameworks is built for a global footprint. I provide deep, actionable understanding of the world's most critical and volatile markets, translating geopolitical risk into commercial opportunity and reputational defense. My core focus is on high-stakes markets (GCC, Asia, EU) and critical sectors (aviation, logistics, infrastructure), where I provide actionable intelligence on the intersection of policy, labor, and commerce.
Delivering Measurable Impact
From global crisis management to integrated brand campaigns, I deliver results that drive business value and protect reputation.
Germanwings 9525 Crisis Response
Led the entire global communications response to aviation's most challenging modern crisis. Managed real-time coordination across 4 continents, C-suite advisory, regulatory communications, and multi-stakeholder alignment while protecting the Lufthansa Group's reputation during unprecedented media scrutiny.
Lufthansa Group Global Rebrand
Led integrated marketing, branding, and communications operations for Lufthansa, Austrian Airlines, and Swiss. Established unified global communications model enhancing cross-regional visibility and enabling data-driven decision-making.
Expo 2020 Dubai Communications
Oversaw cross-sector communications integration for one of the largest global infrastructure showcases. Implemented new frameworks that improved cross-regional campaign efficiency while coordinating with the Ruler's Court on cultural protocol.
OceanAir Multi-Brand Launch
Spearheaded global communications and brand launch strategies across 6 international markets. Managed influencer partnerships, social media campaigns, and brand activations for luxury hospitality portfolio including Al Khayma (Michelin-recognized) and Al Marmoom Oasis.
COVID-19 Multi-Market Response
Oversaw multi-market crisis communications response during the pandemic. Counseled C-suite leadership, supported public affairs teams across 4 continents, and reported directly on evolving reputational risks while managing customer communications at scale.
Social Media & Influencer Strategy
I design and execute comprehensive social media strategies, influencer partnerships, and brand activations that drive engagement and deliver measurable ROI.
Social Media Strategy
End-to-end social media management including content planning, community management, social listening, and performance analytics across multiple platforms and markets.
Influencer Marketing
Strategic influencer partnerships and KOL programs for luxury hospitality and aviation brands. From identification to ROI measurement, managing relationships that amplify brand reach.
Brand Activations
Experiential marketing campaigns and brand activations that create memorable touchpoints. From destination launches to cultural events, driving engagement and brand loyalty.
Lufthansa Group Brand Campaigns
Multi-brand marketing and communications campaigns across Lufthansa, Austrian Airlines, and Swiss.
From Geopolitics to P&L
My expertise is built for a global footprint. I provide deep, actionable understanding of the world's most critical and volatile markets, translating geopolitical risk into commercial opportunity and reputational defense.
The Gulf (GCC)
Native understanding of the intersection of sovereign narrative, national vision (e.g., Vision 2030), and commercial operations. I build strategies that align with and support high-stakes national champions.
Europe (incl. Scandinavia)
Expert navigation of the complex "Brussels-to-Berlin" regulatory environment, sophisticated ESG activist networks, and powerful labor unions.
Asia: China
Deep fluency in translating "policy test balloons" and state-aligned media narratives into commercial strategy.
Asia: India
A practical framework for navigating the complex, high-velocity landscape of federal (New Delhi) vs. state-level politics.
The Americas (US & Canada)
I build systems to translate Washington D.C. regulatory sentiment, investor-grade ESG activism, and aggressive litigation risk into concrete communications plans.
Africa (North & Sub-Saharan)
Focus on the critical "political-community nexus" and in-field intelligence. I design strategies based on constant sovereign partner engagement.
Strategic Communications Leadership
I architect reputation as a competitive advantage. In today's global landscape, communications is not a support function, it is a core driver of business value.
Predictive Crisis Prevention
I specialize in architecting early-warning systems that identify and neutralize reputation threats 72 hours before they become public. This moves the function beyond "crisis management" to "crisis prevention."
Geopolitical Intelligence
My expertise lies in decoding the world's most complex markets: The Gulf, Europe, the US & China—managing reputation amidst geopolitical dynamics.
AI-Powered Systems
I don't just use AI, I build AI-powered systems. I have hands-on expertise in developing Natural Language, Predictive, and Network AI models to deliver C-suite-level intelligence.
From Code to C-Suite Strategy
My career path has been a deliberate evolution, driven by a single observation: the most successful companies are not just the best operators, but the best storytellers and strategists.
The Foundation
I began my career on the front lines of technology, building UX/UI pages and writing code. This gave me a fundamental understanding of how systems work and how people interact with them.
The Realization
My "builder" mindset kicked in. I realized the problem wasn't a lack of talent, it was a lack of the right intelligence infrastructure. Instead of building a better user interface for a customer, I decided to build a better intelligence interface for the C-suite.
The AI Transformation
This led me directly to AI. I knew that to solve this problem at a global scale, simple code and dashboards were not enough. The system had to be predictive, understanding context, linguistic nuance, and hidden patterns across millions of signals.
Let's Start the Conversation
I'm ready to bring this level of strategic foresight and AI-driven intelligence to your organization. Let's discuss how to implement a predictive communications strategy that safeguards your global reputation.
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